Manager, Paid Social

Overview

In this role you will lead paid social activation for a high-profile international account, translating local market strategies into scalable campaigns across Europe. You’ll work within a central Digital Activation Hub to deliver integrated brand and performance outcomes, collaborating with strategy, creative, and analytics teams. You’ll own campaign setup, QA, and launch readiness while optimizing across Meta, TikTok, Snapchat, and other platforms. This is a fast-paced, cross-market role with a focus on continuous improvement and knowledge sharing within the team.

Responsibilities

• Own campaign build, setup, QA and launch readiness across paid social
• Ensure campaigns activated in line with media plans, quality guidelines and brand requirements
• Manage day-to-day relationships with social platform partners and delivery against objectives
• Oversee campaign execution quality including content boosting, asset trafficking, QA, go-live, delivery monitoring
• Act as day-to-day contact for brand social briefs across multiple markets
• Develop weekly performance reporting with insights and recommendations
• Coordinate with Creative Operations and wider teams to deliver campaigns effectively
• Manage test-and-learn programmes from planning to execution to identify optimization opportunities
• Work with markets to translate strategic recommendations into campaign approaches
• Stay updated on developments across Meta, TikTok, Snapchat, Pinterest and other platforms and identify opportunities
• Share best practices and optimization learnings across markets
• Support onboarding and development of other team members with paid social expertise

Key requirements

• Hands-on paid social activation experience
• Strong expertise across Meta, TikTok, Snapchat, Reddit and Pinterest
• Experience delivering brand-focused paid social campaigns with objectives like reach and engagement
• Experience with brand safety and content adjacency controls
• Ability to coordinate campaigns across multiple markets and stakeholders
• Strong analytical skills with Excel and campaign data interpretation
• Experience producing reporting with actionable recommendations
• Excellent organizational, multi-project management, and stakeholder management skills
• Proactive, solutions-focused approach with risk/opportunity flagging
• Bonus: experience with Smartly or similar platforms
• European language skills desirable but not essential

• Collaborative mindset
• Analytical and data-driven
• Proactive risk awareness
• Paid social activation
• Campaign build and optimization
• Analytics and data interpretation

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