Vertical Strategy Manager – Gaming, rPCS EUI, Content & Services

Overview

In this role, you will lead the Gaming vertical initiatives within RPCS, translating complex gaming strategy into repeatable playbooks and enablement. You will coordinate cross-functional teams across regional Product/Market PMM and XFN partners to drive GTM execution and growth in the EUI markets. You’ll build a Gaming hub, develop scalable enablement content, and run regular reviews to inform business decisions. This is a connective, impact-driven role that shapes gaming-focused operations and commercial momentum at scale.

Responsibilities

• Project-manage the Gaming virtual pod: define agenda, owners, timelines, and ensure follow-through across pod members and XFN functions
• Build and maintain the Gaming vertical hub covering GTM motions, Gaming-specific product betas, and scaled enablement programs
• Create repeatable frameworks, toolkits, and knowledge management systems to codify gaming expertise
• Deliver the Gaming enablement plan with Vertical & Product Enablement: regional training, sub-vertical playbooks, and ongoing community enablement
• Lead the monthly Gaming vertical review: consolidate input from SolEng, MPO, SCS, MSO, Marketing Science, and Marketing into a unified view for monthly/quarterly reviews

Key requirements

• Experience in gaming or performance advertising across vertical GTM, PMM, strategy and operations, account management, or agency-side gaming growth
• Working knowledge of the app advertiser ecosystem: UA, MMPs and attribution, bidding and measurement, LTV or ROAS logic
• Strong program management and stakeholder management; capable of coordinating a virtual team of senior XFN partners without formal authority

• Stakeholder management
• Influence and alignment across senior partners
• Cross-functional collaboration
• GTM motions and PMM
• Gaming product betas and enablement programs
• Knowledge management and content enablement

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