Food Niche Content Creator

Overview

In this role you own end-to-end paid video and static content for HelloFresh and Green Chef within the UK Marketing function. You will craft hooks, script, shoot, edit, and iterate to drive direct-response results on Meta and TikTok. You translate food content into persuasive creatives that perform, balancing appetite for aesthetics with performance metrics. You work fast to test formats, scale winning ideas, and set the benchmark for future briefs. This is a performance-focused opportunity to shape how people discover and click on meal kits.

Pay / Benefits

• 70% off HelloFresh/Green Chef boxes
• pension scheme
• gym membership
• Bupa private medical insurance (including dental & family cover)
• employee assistance programme
• dog-friendly office (London)

Responsibilities

• End-to-end paid video production for HelloFresh and Green Chef (concept, script, shoot, edit) across Meta and TikTok
• Develop and test hooks; build a library of winning formats tied to performance data
• Translate food content mastery into paid formats that drive clicks and conversions
• Monitor campaign performance and rapidly iterate based on insights
• Lead solo or small-crew shoots in brand contexts (family-friendly vs premium aesthetics)
• Collaborate to log tests and build scalable creative testing frameworks

Key requirements

• 2+ years creating paid social content with a portfolio that converts
• Strong filming and editing skills (Premiere Pro, CapCut or similar)
• Solid understanding of platform-native content on TikTok and Meta
• Ability to ideate and produce at speed from brief to first cut without hand-holding
• Data-curious: use performance data to inform next iterations
• Able to shoot food beautifully in kitchen/studio environments
• Comfortable working solo or in small teams; hands-on producer
• Bonus: experience across multiple brands or audience segments

• results-driven
• creative experimentation
• fast-paced decision making
• Premiere Pro
• CapCut
• shooting and editing for social video

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