Account Based Marketing Manager- EMEA

Overview

In this Regional ABM Manager role, you will implement Mendix’s global ABM strategy across Europe, the Middle East, and Africa. You’ll partner with Sales, BDR, Customer Success, and Marketing to run high-impact 1:1 and 1:few ABM programs tailored to local markets while upholding global consistency. You’ll craft engaging account-based campaigns and experiences to move enterprise opportunities through the sales cycle. This role offers a strategic, creative marketer the chance to shape ABM programs that scale across diverse EMEA regions.

Pay / Benefits

• hybrid by default
• global mobility
• health and wellness benefits
• incentive compensation

Responsibilities

• Execute regional ABM strategies aligned to global programs, adapting to market priorities and regional needs
• Voice regional insights to help evolve global ABM programs based on local feedback
• Develop innovative account-based campaigns and experiences (executive engagement, workshops, events, digital programs)
• Collaborate with Sales, BDR, and Customer Success to define priority accounts and align programs with outbound motions
• Localize messaging and content with global teams for EMEA markets while maintaining consistency
• Coordinate multi-channel ABM programs across digital, events, paid media, web personalization, and executive engagement
• Leverage ABM tools (e.g., Demandbase, Qualified, CRM/automation) to implement personalized campaigns and measure engagement
• Monitor performance (engagement, meetings, pipeline, progress) and optimize based on data and regional insights

Key requirements

• B2B marketing experience with ABM, field/enterprise marketing, or demand generation
• Experience creating and driving regional marketing programs with awareness of local business practices and buying behaviors
• Track record of developing creative ABM programs that advance opportunities
• Experience partnering with Sales and Customer Success to execute coordinated account strategies
• Strong understanding of enterprise buying groups
• Experience with integrated campaigns across digital, events, outbound, and executive engagement
• Proficiency with ABM platforms and marketing technologies (Demandbase, Qualified, Salesforce, marketing automation, web personalization)
• Strong project management across multiple stakeholders, countries, languages, and time zones
• Data-driven mindset using campaign insights to improve performance
• Knowledge of GDPR and regional privacy considerations in marketing
• Curiosity about AI and emerging marketing tech for personalization

• Collaborative mindset
• Strategic thinking
• Cross-functional communication
• Demandbase
• Qualified
• Salesforce

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