Head of Marketing Analytics

Overview

In this role, you shape Marketing Analytics at Zopa, building a strategic function that informs growth and investment decisions. You’ll lead a team, partner with senior stakeholders, and translate business questions into actionable analytics across acquisition, CRM, and growth. You’ll raise the maturity of measurement frameworks and establish a long-term vision that supports fast-growing, data-driven marketing. This is a pivotal opportunity to influence how marketing analytics drives product, growth, and customer value at Zopa.

Pay / Benefits

• hybrid working (London office 2-3 days a week)
• option to work from abroad up to 120 days a year
• focus on work-life balance
• DE&I commitment

Responsibilities

• Partner with senior stakeholders to solve complex marketing and growth challenges
• Translate strategic business questions into analytical work that drives action
• Lead, coach and develop a team of four Marketing Analysts
• Guide measurement approaches across acquisition, CRM and growth activity
• Build a strong measurement and attribution approach for a multi-channel acquisition landscape
• Define and champion the long-term vision and strategy for Marketing Analytics
• Improve the maturity of analytics frameworks, processes and capabilities
• Influence decisions related to customer acquisition, growth and marketing effectiveness
• Build relationships across Marketing, Growth, Analytics and product stakeholders
• Ensure outputs are commercially impactful and analytically rigorous

Key requirements

• Strong experience in Marketing Analytics, Growth Analytics, or Customer Analytics
• Deep domain expertise in marketing measurement and performance analytics
• Proven track record of leading analysts and coaching teams
• Ability to operate between strategic conversations and analytical detail
• Experience improving analytics maturity rather than maintaining existing processes
• Strong problem-solving skills to translate questions into practical analyses
• Credibility with senior stakeholders across marketing and analytics
• Sufficient technical depth to challenge thinking and uphold analytical standards
• Comfort working in a evolving environment with opportunity to shape direction

• Coaching and mentoring
• Cross-functional collaboration
• Strategic thinking
• Marketing attribution
• CRM and lifecycle analytics
• Lifetime value modelling

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