Field Marketing Specialist – Asset Management – EMEA

Overview

In this role you drive regional field marketing for Asset Management, shaping campaigns and events to strengthen brand presence and generate demand. You collaborate with Sales, BDRs, and product marketing to translate complex value propositions for institutional audiences. You will manage multi-channel programs, develop compelling content, and measure ROI to inform investment decisions. This position offers visibility across cross-functional teams and the chance to impact pipeline growth in the EMEA region.

Pay / Benefits

• Private medical insurance
• Private dental insurance
• Healthcare cash plan
• Gym membership discounts
• Pension contributions
• 34 days holiday + 2 Volunteer Time Off

Responsibilities

• Execute and coordinate multi-channel marketing campaigns aligned with regional objectives
• Develop and adapt content and collateral for EMEA Asset Management audiences
• Plan and run high-touch events (roundtables, conferences, webinars)
• Measure KPIs, analyze performance, and optimize marketing investments
• Enable sales with tailored presentations, pitches, and competitive intelligence
• Monitor market trends and competitor activity to inform positioning

Key requirements

• 3+ years of experience in B2B marketing, ideally in financial services
• Strong project management with ability to handle multiple priorities
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Salesforce and Adobe Marketo experience as a bonus
• Fluency in English; additional European languages a plus
• Exceptional written and verbal communication skills

• Project management
• Strategic thinking
• Cross-functional collaboration
• Marketing automation platforms
• CRM systems
• Analytics tools

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