Overview
As an HDKAM, you drive sustainable growth for Zentiva’s Branded Generics within UK NHS accounts. You will shape and execute strategic account plans, collaborating with cross-functional teams to improve patient access and maximize commercial performance. You’ll influence NHS stakeholders, support formulary adoption, and deliver evidence-based recommendations to shape commissioning and market access. This role offers impact across a broad healthcare ecosystem and opportunities to advance within Sales and Marketing.
Responsibilities
- Deliver sustainable growth of Zentiva Branded Generics across designated NHS accounts
- Achieve sales targets and execute strategic account plans aligned with channel and commercial objectives
- Develop and maintain relationships with ICBs, Health Boards, NHS Trusts, medicines management teams, prescribing leads, pharmacists and other healthcare stakeholders
- Identify and develop commercial opportunities that improve patient access and support portfolio growth
- Support formulary implementation and ensure successful product adoption across customer accounts
- Conduct account reviews, gap analyses and customer planning with accurate CRM records
- Lead and contribute to healthcare commissioning and Category C projects through cross-functional collaboration
- Analyse market intelligence to identify opportunities and provide evidence-based recommendations
- Build internal partnerships across Commercial, Marketing, Medical, Supply Chain, Finance, Regulatory, Legal, Quality and Business teams
- Act as a trusted NHS expert, keeping knowledge of market developments and customer needs
Key requirements
- ABPI qualified
- Fluent in English
- Experience in UK pharmaceutical industry
- Experience across healthcare commissioning, commercial and clinical environments
- Strong experience engaging and influencing stakeholders across Primary Care, ICBs, Health Boards and NHS organisations
- Proven track record delivering commercial growth through partnerships, negotiation and account management
- Experience developing and executing strategic account plans delivering measurable outcomes
- Project management experience with cross-functional teams
- Experience in ADHD and/or Pain therapeutic areas (advantageous)
- Excellent influencing, negotiation and relationship management
- Collaborative team player with trusted relationships internally and externally
- Analytical mindset with data-led decision making
- Proficiency in Microsoft Office
- Experience with relevant business systems
- CRM experience (CRM records)
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