ABM Program Manager, AI, Data & Operational Solutions, ABM Global Practice Team

Overview

In this role you own and scale AI, data, and operational solutions for the ABM community, bridging marketing and technology to deliver end-to-end AI-enabled workflows. You will translate ABM objectives into scalable tools and processes, partner with cross-functional teams and vendors, and drive adoption globally. You’ll design, build, test, and roll out solutions that integrate into practitioners’ daily workflows, delivering measurable impact. Your work supports a mission to enable marketers to focus on strategic customer impact at scale.

Responsibilities

• Lead the ABM AI, data, and operational solutions end-to-end, defining vision, strategy, requirements, and success metrics with limited guidance.
• Design and build AI-powered tools and automation flows from problem definition to production, including customer journey engines, Quick Skill automations, MCP integrations, and reactive monitoring layers.
• Manage delivery and support of cross-functional solutions, including design, security considerations, testing, documentation, demos, and global rollout.
• Serve as the liaison between marketing stakeholders, cross-functional teams, and external vendors, translating business needs into technical specs and communicating constraints.
• Drive AI enablement and adoption across a global practitioner community, assess maturity, deploy tooling, and coach practitioners to scale adoption.
• Identify risks, evaluate design approaches, and make trade-offs to ensure robust ABM technology solutions.
• Define, track, and report program KPIs (adoption, usage, impact, time savings, delivery quality) and use data to drive improvements and investments.
• Create new processes for AI solution generation, orchestration, coaching, and global rollout, optimizing cross-team delivery.

Key requirements

• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience using data and metrics to drive improvements.
• Experience using Microsoft Excel to manipulate and analyze data.
• Experience collaborating with engineering/technical teams to build automated solutions.
• Experience with targeted, segmented, and measured demand generation programs (preferred).
• Experience with systems/tools involving email, web analytics, and CRM (Marketo, Tableau, Salesforce) for targeting and reporting (preferred).

• cross-functional collaboration
• stakeholder management
• communication
• AI/ML frameworks
• MCP integrations
• UI/UX considerations in apps

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