Associate Director – Marketing (Banking)

Overview

In this role you drive the positioning, go-to-market, and sales enablement for Moody’s Banking Solutions. You’ll translate complex data, analytics, and workflows into compelling customer value and market-ready narratives. You’ll lead cross-functional GTM plans for launches, enhancements, and migrations, partnering with Product Management, Sales, Customer Success, and Marketing. You’ll apply market and customer insights to strengthen differentiation while advancing AI-enabled workflows and responsible AI use. Join a team that shapes how Moody’s answers risk with clarity and speed, impacting client adoption and growth.

Responsibilities

• Own solution positioning and go-to-market strategy to drive adoption and growth
• Lead messaging for assigned solutions, translating capabilities into customer value propositions
• Plan and execute GTM for launches, releases, enhancements, and migrations with cross-functional partners
• Develop sales enablement materials (presentations, demos, collateral, ready-to-use content)
• Create and synthesize customer, competitor, analyst, and market insights to strengthen positioning
• Own product-centric content strategy across the customer journey and ensure discoverable content across digital channels
• Monitor and optimize content and enablement performance through engagement and outcomes
• Maintain accurate, relevant product content across digital channels and generative AI experiences

Key requirements

• 8+ years of experience in product marketing, solutions marketing, GTM, or commercialization within financial services, software, data, analytics, or technology
• Proven ability to develop messaging translating complex products into differentiated value propositions
• Experience leading GTM plans for launches, releases, migrations across multiple teams
• Strong sales enablement expertise and readiness content
• Experience using market research, customer feedback, competitive intelligence, and performance data to strengthen positioning
• Excellent writing, storytelling, strategic thinking, and stakeholder management; ability to influence senior leaders and lead cross-functional initiatives independently
• Proficiency in AI concepts with hands-on use of AI tools to streamline workflows and improve efficiency; track record of AI-powered solutions and awareness of AI risk management and ethics

• excellent writing and storytelling
• stakeholder management
• influencing senior leaders
• AI concepts and AI-enabled workflows
• market research and competitive intelligence
• data analytics and performance data usage

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