Senior Product Marketing Manager

Overview

As PMM for Fin’s Intercom helpdesk, you shape positioning and messaging for an AI-first support era. You’ll define ICPs, own external narratives, and drive launches across product, marketing, and sales. You will work closely with product, engineering, and lifecycle teams to convert roadmap momentum into customer confidence and mindshare. This role combines strategy, storytelling, and technical curiosity to accelerate adoption among 30k+ users and 25,000+ businesses.

Pay / Benefits

• Competitive salary and equity
• Lunch and snacks, kitchen amenities
• Regular compensation reviews
• Unlimited access to Claude Code and AI tools
• Pension scheme and 4% matching
• Health and dental insurance for you and dependents`,`Paid maternity leave and 6 weeks paternity leave`,`Cycle-to-Work Scheme with secure bike storage`,`MacBooks as standard (Windows where needed)

Responsibilities

• Define ICP and audience for Intercom Helpdesk and related products; identify pains and buying reasons
• Own core messaging and ensure cross-functional alignment across channels (website, decks, emails)
• Craft and launch external narrative for AI-first Helpdesk and articulate Fin’s unique value
• Collaborate with Product, GTM, and Lifecycle to communicate product progress and drive retention/expansion
• Develop high-impact enablement assets for sales and customer success; ensure messaging lands with target customers
• Engage with customer support teams to turn insights into clear messaging and signals
• Lead product launches and GTM moments to generate mindshare and pipeline
• Create core PMM assets (web pages, decks, narratives, launch materials) and maintain PMM context for AI-first approach

Key requirements

• 5+ years in product marketing, preferably B2B; experience shaping complex products in market
• End-to-end ownership of a core product area (ICP, positioning, launches, enablement)
• Ability to operate in fast-moving environments without sacrificing quality
• Experience with customer retention/expansion motions is advantageous
• Excellent written communication; strong editorial judgment; precise and specific language
• Product-obsessed and technically engaged; reads docs, uses the product, understands tech
• Curious about AI and fluent with AI tools; seeks faster, sharper ways
• Independent, with strong judgment and ability to drive large, high-stakes initiatives
• Systems thinker; builds reusable messaging architectures; cross-functional collaborator

• ambitious and competitive
• confident and decisive
• curious and intellectually engaged
• AI tools fluency
• Messaging architecture and framework creation
• product documentation and storytelling

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