Field Marketing Manager UKI

Overview

As a strategically oriented Field Marketing Manager for the UKI, you’ll shape and drive demand generation and pipeline growth in a fast‑growing tech environment. You’ll collaborate with Sales, Channel, and regional marketing to execute high-impact field events, account-based and omnichannel campaigns, and partner initiatives that accelerate revenue. You’ll use data-driven insights to optimize ROI and conversion across segments, reports to the Sr. Director EMEA Field Marketing, and help extend growth across the region. This role offers the chance to influence GTM strategy and deliver measurable impact in a global networking leader.

Responsibilities

• Define and execute the field marketing strategy aligned with sales targets
• Plan and run scalable programs and processes to generate predictable pipeline
• Base strategy on ROI analysis, pipeline attribution, and predictive analytics
• Manage pipeline targets and optimize conversion across segments
• Build relationships with Sales, Channel, BDR, and Marketing teams
• Collaborate with product marketing and creative to develop value messaging and assets
• Create and execute joint go-to-market campaigns with key partners

Key requirements

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years scaling field marketing programs in fast-growing tech firms with direct pipeline accountability
• Deep understanding of demand generation funnels, sales processes, and revenue operations in B2B
• Proven ability to create innovative, non-traditional programs (digital experiences, ABM, omnichannel)
• Strong stakeholder management with sales leaders
• Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization (Salesforce, Marketo)
• Excellent written and verbal communication skills
• Highly organized with strong program management and operational discipline
• Willingness to travel 20%-25%

• stakeholder management
• communication
• cross-functional collaboration
• Salesforce
• Marketo
• data analysis platforms

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