Senior Data Insights Consultant

Overview

In this role, you will lead the design and delivery of data-driven insights to optimize large-scale marketing campaigns. You’ll work within the Technology and Data team to translate business questions into analytical roadmaps and scalable solutions. You’ll influence senior clients and cross-functional teams through actionable analytics and strategic storytelling. The position emphasizes AI-enabled insights and enterprise-scale data solutions to drive client growth. This is a chance to shape how brands engage customers through data-powered decision making.

Responsibilities

• Architect and deliver value-adding insights solutions for clients’ data assets
• Perform advanced analysis to uncover trends and inform strategy
• Design and run test-and-learn programs (A/B, incrementality, holdouts) across channels
• Partner with senior stakeholders to translate business questions into analytical frameworks
• Support or lead data streams on large-scale projects for globally recognized brands
• Drive proactive client ideation and data-driven opportunities
• Help drive agentic AI adoption within data and insights workflows
• Provide answers through automated reporting and dashboards in marketing platforms (e.g., Adobe, Salesforce)
• Mentor and review junior team members to uplift technical excellence
• Collaborate with Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Ops experts

Key requirements

• 5+ years in a consultant/business liaison role related to data, BI, analytics or reporting solutions
• Ability to design, build, and optimize scalable analytics solutions for production use
• Write, debug, and optimize complex SQL queries
• Design and build scalable dimensional data models with governance and security
• Develop and manage DBT transformations with testing and documentation
• Build production-ready Power BI semantic models and dashboards with DAX and secure access
• Collaborate using GitHub with structured branching, PRs, and code reviews
• Familiarity with AI/machine learning concepts and agentic frameworks for analytics
• Experience with cloud data platforms (Snowflake, BigQuery, Databricks, Fabric)
• Understanding of marketing/martech platforms (Adobe Campaign/AJO, Salesforce Marketing Cloud) and ability to deliver reports within these tools

• Consultancy mindset and client-facing storytelling
• Resilience, curiosity and eagerness to learn
• Strong business acumen and ability to anticipate client needs
• SQL
• Dimensional data modeling
• DBT transformations

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