Creative Design Lead

Overview

In this role you will lead Treatwell’s in-house Creative Studio across Europe, shaping visual direction for brand campaigns, product launches and digital experiences. You’ll stay hands-on as a practising designer while developing the team and elevating the creative standard. The role blends creative craft with commercial impact, ensuring distinctive, performance-driven work. You’ll collaborate with cross-functional partners to connect brand and product, driving the next phase of Treatwell’s brand evolution.

Pay / Benefits

• 28-days holiday, plus bank holidays
• Monthly /40 Treatwell vouchers
• Mental health support
• cycle to work scheme and other discounts
• Growth funds for professional development
• pension scheme and enhanced parental pay & leave

Responsibilities

• Direct the visual direction across integrated campaigns, launches, content, paid media, CRM and brand touchpoints
• Concept, design and deliver high-priority creative in collaboration with the team
• Lead, mentor and upskill designers and motion designers to raise output quality
• Own major briefs from concept to delivery across TV, OOH, digital and social
• Set and protect a distinctive Treatwell design standard and evolve visual identity
• Balance craft with performance to drive attention, engagement and action
• Design for digital channels with platform-aware thinking across paid/organic/social and CRM
• Foster collaboration with Product, Marketing and local markets to translate strategy into creative work
• Improve studio operations: prioritisation, feedback, tooling, and efficient delivery

Key requirements

• 7+ years in senior design roles
• Experience leading or managing designers in a fast-moving, high-growth environment
• Strong hands-on design skills with a portfolio showing concepting and execution
• Experience delivering integrated brand campaigns across TV, OOH, digital, social and CRM
• Proven ability to lead in-house designers and raise team quality
• Ability to take projects from brief to final delivery and present ideas clearly
• Clear communication with senior stakeholders and ability to justify design decisions
• Curiosity about AI and emerging tools to improve craft and production

• collaboration with cross-functional teams
• leadership and people development
• clear communication and feedback
• experience developing integrated campaigns across TV, OOH, digital, social and CRM
• strong visual thinking and craft across brand touchpoints
• ability to connect product and brand visually

…