Regional Sales Manager, Retail

Overview

As Regional Sales Manager, Retail, you will drive the Retail vertical in EMEA, aligning with HID’s growth strategy. You will build and convert a regional pipeline, engaging retailers and a partner ecosystem to unlock RFID-enabled inventory visibility and store productivity improvements. You’ll work across product, engineering and marketing to position HID solutions and refine the vertical approach. This role offers hands-on ownership from discovery to revenue, with influence on go-to-market routes and partner-led execution.

Pay / Benefits

• Competitive salary and rewards package
• Competitive benefits and annual leave
• Vibrant, inclusive culture
• Extensive career development opportunities
• Global organization with opportunities to grow locally or regionally
• Supportive onboarding and development resources

Responsibilities

• Own and execute the Retail vertical sales strategy across EMEA in line with BU growth
• Build, nurture and convert pipeline for priority use cases (asset tracking, worker safety, site logistics, infrastructure visibility)
• Engage directly with customers and partners to advance solution-driven opportunities and close deals
• Develop and support a partner ecosystem (system integrators, OEMs, ISVs) in EMEA
• Contribute to routes-to-market, balancing partner-led and direct sales
• Manage opportunities end-to-end with CRM discipline, forecasting and pipeline visibility
• Collaborate with Product Management, Engineering and Marketing on solution positioning and market adoption
• Monitor market trends and competitive activity to refine the vertical approach
• Represent HID in customer, partner, and industry events within Retail

Key requirements

• Bachelor’s degree in a related field; MBA or equivalent advantageous
• 5–8+ years of sales or business development in Retail or adjacent markets
• Proven track record in solution-based sales and growth attainment
• Experience with RFID (HF/UHF) and industrial AIDC solutions is a strong advantage
• Experience selling integrated hardware, software and services into workflows
• Hands-on individual contributor capable of managing opportunities from discovery to close
• Experience working with partner ecosystems (systems integrators, OEMs, technology partners)
• Experience engaging multiple stakeholders (operations, engineering, IT, procurement)
• Strong understanding of retail operations (inventory visibility, loss prevention, omnichannel)
• Strong communication, cross-functional collaboration, planning and analytical skills
• Ability to operate in evolving or ambiguous environments

• Collaborative mindset
• Strong communication with technical and business stakeholders
• Cross-functional teamwork
• RFID (HF and UHF) and AIDC solutions
• Hardware, software and services integration
• CRM discipline and pipeline management

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