Regional Marketing Manager – Financial Services

Overview

In this role you will lead regional marketing programs across EMEA for Financial Services, partnering with Sales and regional teams to drive pipeline, align global and regional initiatives, and optimize event-driven engagement. You’ll own end-to-end FSI events, webinars, and content playbooks, while scaling processes and maintaining clear internal communications. This position blends strategy with hands-on execution to advance regional accounts and accelerate growth within a dynamic, cross-functional environment.

Responsibilities

• Lead end-to-end execution of Financial Services events (planning, logistics, ROI analysis)
• Direct FSI tracks at flagship Accelerate events, including speaker recruitment and executive dinners
• Coordinate with Regional Marketing Managers to deliver localized webinars and field events in EMEA
• Maintain the master FSI events calendar for regional program alignment
• Develop event briefs and targeted account lists to optimize Sales follow-up and lead management
• Maintain the centralized Financial Services marketing playbook and Highspot content systems
• Adapt global campaign materials for regional FSI engagement with Digital teams
• Align priority accounts with content and executive engagement programs
• Establish repeatable processes and templates to scale FSI marketing operations across EMEA
• Facilitate pipeline calls and track engagement under direction of Senior Regional Marketing Manager
• Execute internal communications, including the FSI newsletter and stakeholder updates
• Manage budget tracking, PO creation, and supplier administration for EMEA FSI programs

Key requirements

• Bachelor’s degree in marketing or equivalent
• 3+ years in field marketing, campaign marketing, or sales enablement
• Strong organizational and project management skills
• Strong written and verbal communication skills
• Ability to coordinate multiple stakeholders, activities, and deadlines

• Cross-functional collaboration
• Stakeholder coordination
• Effective written and verbal communication
• Salesforce
• Marketo
• Highspot

…