Solution Marketing Specialist

Overview

In this role you will translate marketing strategy for our Data Center solutions into scoped deliverables and campaigns, coordinating cross-functionally to ensure timely, high-quality outputs. You’ll support launches, content, and assets while aligning with product roadmaps and market insights. You’ll manage end-to-end campaigns, track performance, and optimize GTM activities across regional markets. This is a hands-on, cross-functional role shaping messaging and execution in a global B2B environment.

Responsibilities

• Translate vertical marketing strategy into scoped deliverables, project plans, and acceptance criteria
• Develop and maintain MSS briefs for campaigns, launches, web updates, content, video, design, and events
• Prepare launch plans and internal communications for solution and product releases
• Support research, persona development, content ideation, and competitive intelligence with the Solution Marketing Manager and Technical Copywriter
• Manage end-to-end execution of marketing deliverables ensuring timely, quality outputs
• Coordinate cross-functional workflows across PLM, SE, Market Development, Corporate Marketing, and external agencies
• Brief MSS across web/digital, design, video, photography, and events with clear priorities and timelines; lead quarterly planning
• Collaborate with PLM/SE to gather technical inputs and align content to roadmaps and customer applications
• Coordinate with Market Development to integrate market insights and go-to-market objectives into deliverables
• Manage editorial calendars and asset lifecycles with Technical Copywriter; ensure asset updates and retirement of outdated materials
• Support Campaign Manager on integrated campaign execution across web, social, paid media, PR, and partner programs
• Maintain a single view of in-flight work with owners, status, dependencies, and risks; escalate as needed
• Ensure brand, messaging, and quality consistency across deliverables
• Monitor campaign analytics, budget, SLA adherence, and deliverable health to align with priorities
• Track KPIs and maintain dashboards for stakeholders; surface insights to inform strategy
• Support budget tracking and reconciliation across campaigns, content production, events, and partner programs
• Draft and maintain content roadmaps for thought leadership and product messaging
• Draft social media calendar and align monthly with managers; plan regional event activation across EMEA with US alignment
• Manage event planning and execution across EMEA with consistency across regions

Key requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5 years of B2B marketing experience in solution or product marketing, marketing operations, or campaign coordination
• Experience translating marketing strategy into briefs and project plans
• Experience managing cross-functional marketing workflows across product, engineering, sales, and shared services
• Strong project management skills with a track record of delivering multiple initiatives on time and to quality
• Experience working with marketing analytics, dashboards, and performance reporting

• cross-functional collaboration
• effective communication
• organizational and planning skills
• marketing analytics and dashboards
• campaign management and optimization
• content lifecycle management

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