PR Manager – Fashion Brand

Overview

In this role you will drive the brand’s visibility in luxury fashion by securing high-quality press coverage and nurturing a premier media network. You will work closely with the PR team to craft compelling stories that resonate with fashion press and consumers. This position sits at the intersection of brand storytelling and press relations, shaping how the group is perceived in the market. You will contribute to elevating the brand’s profile through strategic media outreach and curated press opportunities. This is a premium, hands-on opportunity for a polished communications professional to influence a luxury fashion narrative.

Responsibilities

• secure high-quality press coverage to enhance brand visibility
• develop and pitch compelling fashion stories to press and outlets
• utilize a premier network of fashion press contacts to maximize coverage
• coordinate media opportunities and interviews to support brand campaigns

Key requirements

• Degree level education (ideally)
• 4–5 years PR experience in fashion/footwear or related fashion PR agency
• proven writing skills and ability to craft engaging stories
• strong track record of gaining press coverage and building press networks
• immaculately presented, charming, intelligent
• established fashion press contacts

• writing and storytelling
• strong communication
• polished presentation
• media relations
• press outreach
• story pitching

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