BCG X Global Product Marketing Manager

Overview

In this role, you will lead product marketing for BCG X by shaping and executing go-to-market plans that drive commercial traction. You will collaborate with global and regional marketing teams to embed product narratives, branding, and campaigns across channels. You’ll translate technical product value into business-focused messaging and enable product teams with strategic marketing guidance. This position blends strategy with hands-on execution and offers impact through cross‑functional partnerships and market activations.

Responsibilities

• Develop and execute product marketing plans to drive traction across traditional and digital channels
• Manage branding, campaigns, collateral, videos, external agencies, blogs, events, and internal communications
• Support strategic initiatives like client reference programs and marketing measurement; collaborate with Alliances marketing to amplify product impact
• Roll out product branding guidelines, ensure consistent branding across materials, and align with Global Marketing
• Craft tailored GTM strategies and product narratives for target audiences; provide go-to-market guidance to product teams
• Translate technical information into high-level assets; create videos, collateral, digital presence, pitches, and trainings
• Embed products in activations across practice areas, regions, and alliances; work with design agencies on assets
• Capture and action voice-of-the-customer feedback
• Report on marketing KPIs and share best practices across the team

Key requirements

• 6–8 years of experience in marketing and communications, ideally in B2B technology
• Bachelor’s Degree; Master’s degree is a plus
• Proven ability to develop and execute external marketing communications strategies
• Strong communication, both written and spoken, and ability to adapt messaging by audience
• Ability to influence senior marketing leaders, partners, and product leaders
• Experience working in a global, virtual, multi-time-zone environment
• Fluency in English; additional languages a plus
• Comfort with fast-paced, collaborative, service-oriented environments
• Experience in product marketing or B2B marketing within consulting or tech spaces is advantageous

• strong project management
• leadership and influencing
• clear, direct communication
• go-to-market strategy
• branding and messaging
• content creation (videos, collateral)

…