Customer Marketing Executive – Off Trade

Overview

In this role you drive shopper-focused, omnichannel activation for Brown-Forman’s grocery accounts, translating brand goals into retailer-specific campaigns. You work closely with Sales, Brand, and Agencies to ensure consistent, creative execution across in-store, online, and app environments. You’ll develop tailored activation calendars, own performance measurement, and identify risks and opportunities to grow revenue. This fast-paced, collaborative role offers exposure to TTL campaigns and a chance to shape how our brands connect with shoppers at the shelf.

Pay / Benefits

• Total Rewards at Brown-Forman
• premium employee experience
• equitable pay structures
• premium benefits reflecting company values

Responsibilities

• Develop tailored activation calendars aligned with retailer strategies and brand goals
• Create seamless shopper journeys across physical stores, retailer websites, and apps
• Support delivery of financial targets and contribute to monthly business reviews
• Collaborate with Customer media teams on planning and creative development to ensure fascia compliance
• Use Brand, Shopper, and Category insights to inform situation analyses and value-driven activations
• Own pre- and post-evaluation of activations, tracking KPIs and ROI
• Build strong relationships with sales teams, retail buyers, and marketing contacts
• Manage multiple projects and stakeholders in a fast-paced environment

Key requirements

• Time management and project management skills
• Creative flair and passion for marketing
• Strong commercial acumen
• Ability to translate data and insights into recommendations
• Excellent presentation and communication skills
• Self-starter with ability to prioritise
• Collaborative team player with influencing ability
• Attention to detail and budget awareness
• Understanding of the path to purchase and sales funnel
• Experience in trade marketing or FMCG preferred

• collaboration
• communication
• stakeholder management
• data-driven decision making
• insights-led planning
• media planning

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