Marketing Campaigns Manager, Defence, UK

Overview

In this role, you lead the Marketing & Campaigns pillar for global defence markets, guiding a small team to plan, run and measure integrated campaigns across communications, digital and events. You ensure messaging alignment and delivery across regions while managing external partners and internal stakeholders. You will work closely with the Digital Marketing Specialist to translate campaign goals into execution plans and engage senior figures in a security-conscious sector. This is a hands-on, cross-functional role with a strong impact on global defence outreach and brand integrity.

Pay / Benefits

• Hybrid working (two days from home)
• Pension scheme
• Private healthcare
• 25 days holiday + bank holidays
• Corporate discounts through ADS Group membership
• Permanent, full-time position (37.5 hours/week)

Responsibilities

• Manage a live portfolio of multi-channel campaigns with clear timelines and ownership
• Write concise campaign briefs detailing objective, audience, message, channel mix and KPIs, and ensure accountability
• Coordinate cross-pillar delivery to align messaging and sequencing across communications, marketing and events
• Collaborate with the Digital Marketing Specialist on paid social and email activity, turning goals into execution plans
• Manage relationships with external suppliers (PR agencies, content producers, media partners)
• Lead and develop a small international team and work with colleagues across Europe, the USA and beyond

Key requirements

• 10+ years of campaign management experience in B2B or B2G environments
• Proven track record of integrated, multi-region campaigns across paid, email, social, events and PR
• Strong planning discipline with creativity to land campaigns and adapt based on data
• People management or mentoring experience across locations/time zones
• Working knowledge of HubSpot or similar marketing automation, plus LinkedIn ads, email marketing and thought leadership distribution
• Confident with stakeholders at all levels, including senior military/government contacts
• Comfort working in an international, autonomous environment
• UK residence and work permit with BPSS or equivalent security checks

• stakeholder management
• cross-functional collaboration
• leadership
• HubSpot or marketing automation
• LinkedIn advertising
• email marketing

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