Data Planning Manager

Overview

As Data Planning Manager, you will lead measurement and optimization efforts to drive campaign performance. You’ll collaborate with data scientists, analysts, and media strategists to deliver actionable reports and dashboards. Your work informs cross‑channel plans, audience targeting, and media flighting within a holistic measurement framework. You will build trusted client partnerships and guide junior planners while shaping data‑driven decision making across owned and earned media. This role offers meaningful impact through rigorous analytics in a global creative agency setting.

Responsibilities

• Use measurement tools, attribution models, and MMM to produce actionable campaign insights and optimization recommendations
• Collaborate with Data Scientists, Analysts, and BI specialists to create dashboards and integrate diverse data sources
• Translate client briefs into cross‑channel digital plans by identifying data signals along the customer journey
• Add context to reporting and link analysis to the overarching measurement framework, targets, and benchmarks
• Build relationships with client stakeholders and internal teams to deliver data and analysis outputs
• Act as a trusted advisor on data matters to enable data‑driven decision making
• Present findings to clients and participate in client meetings
• Manage a Senior Data Planner to develop their capabilities in data planning and measurement

Key requirements

• 7+ years in a data function, prefer agency experience
• Strong understanding of media measurement, data principles, and digital marketing
• Project management experience and ability to work cross‑functionally
• Excellent communication, organization, proposal writing, and presentation skills
• Ability to explain complex data concepts to non‑technical audiences
• Strategic thinking and strong numeracy
• Proficiency in Excel and other data analysis tools
• Familiarity with Ad tech (DSP/DMP), data clean rooms, and privacy safe solutions
• Knowledge of attribution, experimentation, and MMM
• Experience with website analytics and personalization/testing tools (e.g., Google Analytics, Amplitude)
• Experience with data visualization tools (Tableau, Power BI) is beneficial
• Proactive, curious, collaborative, and eager to learn

• collaborative
• communication
• proactive
• measurement tools and attribution models
• media mix modelling
• data integration and dashboards

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