Associate Director / Director, Data Strategy & Measurement

Overview

In this role you will define and lead AP’s data, analytics and measurement capability to drive client strategy and commercial growth. You work with enterprise clients to map their data ecosystems and design measurement frameworks that tie partnership activity to business outcomes. You will partner with cross-functional teams to build data capability, boost decision-making, and advance AP’s position as a thought leader in affiliate, influencer, and partnership measurement. This is a senior leadership role focused on impact, innovation, and scalable data products.

Pay / Benefits

• Remote work
• 401K with matching
• Open Paid Time Off
• Wellness breaks
• Paid parental leave
• Education allowances

Responsibilities

• Serve as AP’s senior advisor on measurement, analytics and reporting
• Understand client data ecosystems (affiliate networks, influencer platforms, Google Analytics, CRM, MMM outputs, BI tools)
• Design measurement frameworks linking partnership activity to outcomes (attribution, incrementality, CAC, LTV)
• Advise clients on measuring affiliate/influencer activity alongside paid media and broader strategies
• Own AP’s measurement POV, collaborate with MMM providers and analytics vendors
• Lead analytical workstreams for enterprise clients (audits, strategic reviews)
• Support growth strategies, forecasting, partner valuation, and opportunity assessments
• Translate complex datasets into actionable commercial recommendations
• Partner with senior stakeholders across Marketing, Analytics, Finance and Data Science
• Define and own AP’s data and analytics roadmap
• Identify automation and AI-enabled insight opportunities with Strategy and AI teams
• Lead development of scalable reporting, dashboards, benchmarking products, and tools
• Drive innovation across APVision and future analytics capabilities
• Increase data literacy across teams through training, workshops and playbooks
• Coach teams to interpret data, ask better questions, and communicate insights
• Represent AP externally as a thought leader on measurement and analytics
• Produce thought leadership on attribution, incrementality, MMM, AI and partnerships

Key requirements

• 8–12+ years in analytics, measurement, marketing science, consulting or data strategy
• Experience advising enterprise clients and senior stakeholders
• Strong understanding of affiliate, influencer, digital or performance marketing
• Experience leading teams and developing talent
• Strong understanding of MMM, attribution methodologies and incrementality testing
• Proficiency with Google Analytics, CDPs and BI/dashboarding tools (Tableau, Power BI, Looker)
• Familiarity with data warehousing concepts and AI-enabled analytics
• SQL and data querying experience (preferred)

• Strategic thinker
• Strong communicator and storyteller
• Commercially minded
• MMM (Marketing Mix Modeling)
• Attribution methodologies
• Incrementality testing

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