Client Solutions Manager (Retail) – Global Business Solutions – London

Overview

In this role, you will drive adoption of TikTok’s performance solutions for major UK advertisers, translating data into actionable insights that optimize campaigns. You’ll work across sales, product, and other partners to shape a full-funnel strategy and deliver measurable business impact. You’ll present consultative findings to clients and collaborate internally to deliver holistic solutions. This position combines analytics, strategy, and client partnership to scale advertiser success on TikTok.

Responsibilities

• Drive adoption of TikTok performance solutions and scale spend for large UK advertisers
• Increase use of auction-based tools with ongoing technical support and proactive analysis
• Lead full-funnel media strategy, planning, and campaign implementation
• Expertise in advanced measurement, e.g., Conversion Lift Studies, and apply results to optimize campaigns
• Outline and manage measurement strategy, tracking, and results delivery
• Present findings consultatively to clients and coordinate with internal teams for complete solutions
• Support pre-sale research and pitches with the sales team
• Educate teams on TikTok for Business, delivering trainings and documentation
• Manage and grow post-sale client relationships across advertiser sizes
• Monitor campaigns to identify optimization opportunities and scale performance
• Collaborate with product and engineering to troubleshoot client issues
• Analyze campaign data to provide data-driven insights and inform product offerings
• Provide marketplace feedback to guide advertising strategy
• Conduct regular business reviews and maintain long-term client relationships with sales
• Investigate and respond to client issues with cross-functional teams

Key requirements

• Demonstrated account management and performance experience in digital marketing
• Experience executing on a biddable network
• Knowledge of tracking, attribution, and measurement (Pixel, Events API/CAPI, MMP, SKAN)
• Experience managing brand advertisers with full-funnel objectives
• Ability to analyze data and derive insights to assess campaign performance

• Results-oriented with strong attention to detail
• Proactive with excellent project management and organizational skills
• Ability to translate technical language for non-technical stakeholders
• Excel or Google Sheets
• Tableau, QlikView, Power BI (data visualization)
• Tracking and measurement tools: Pixel, Events API (CAPI), MMP, SKAN

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