Director, Hospitality & Events

Overview

As Director, Hospitality & Events you will lead end-to-end premium hospitality and sponsorship activations for a world‑class brand in Formula 1. You’ll partner with global client teams, agencies, and partners to deliver peak guest experiences that reflect the sponsor’s identity. The role combines strategic design, operational delivery, and hands-on leadership at major events, with travel to race destinations and on-site accountability for quality and impact.

Pay / Benefits

• flexible working arrangements
• hybrid work options
• global travel opportunities

Responsibilities

• Define and oversee the end-to-end strategy for premium hospitality and guest programmes across major global sporting events
• Advise clients on event concepts, program design, execution plans, and manage all delivery phases including logistics, guest experience design, venue contracting, supplier management, at-track operations, and budgets
• Lead site surveys, ensure brand, operational, and logistical requirements are met, and oversee complex budgets and branding
• Build senior-level client relationships, lead communications and status updates with account leads, and deliver client-ready documentation (itineraries, staffing, run-of-show, post-event insights)
• Shape guest experience across touchpoints (ticketing, transport, on-site services) to ensure a cohesive experience
• Oversee guest services planning (registration, accommodation, travel, transport, on-site hospitality) and high-touch VIP experiences
• Direct hospitality spaces and environments, coordinating with suppliers, venues, and production partners
• Ensure guest communications and management systems deliver exceptional user experience
• Manage account team resources and escalate pinch points as needed
• Oversee procurement and management of delivery partners (hotels, transport, staffing, suppliers)
• Coordinate with stadiums and venues to secure premium hospitality infrastructure and perform readiness checks
• Act as senior on-site operational lead, resolving issues to maintain premium guest experiences
• Lead a small team (1–2 specialists) and mentor junior staff toward project goals
• Lead budgeting processes, forecasting, financial tracking, and reconciliation for hospitality projects
• Ensure on-time, on-budget delivery with high quality; manage project documentation and post-event reporting
• Support senior leadership in developing proposals for new hospitality opportunities and contribute to RFP responses
• Lead culture initiatives, promote diversity and inclusion, and support personal development of direct reports

Key requirements

• Proven Formula 1 event experience with deep understanding of motorsport operations, logistics and brand integration
• Extensive knowledge of global events, sports sponsorship, and premium hospitality sectors
• Track record delivering complex, multi-market hospitality programmes for global brands
• Strong understanding of operational planning, logistics, ticketing, accommodation, and transport
• Expertise in corporate hospitality program management and supplier negotiation (F&B, creative services, signage, AV, transport)
• Ability to lead small teams and coordinate multiple stakeholders and partners
• Exceptional organizational and project management skills with ability to manage concurrent workstreams
• Excellent communication and presentation skills with senior stakeholders
• Strong commercial acumen, budgeting, forecasting, and financial reconciliation for large budgets
• Ability to work in fast-paced, high-pressure, internationally traveling environment
• Previous agency experience in client-facing or hospitality delivery roles is highly desirable
• Proficiency in another language is an advantage

• Leadership and coaching
• Client relationship management
• Excellent communication and presentation
• Budgeting, forecasting, reconciliation
• Project management and multi-stakeholder coordination
• Vendor and supplier management

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