Growth Marketing Manager

Overview

As Growth Marketing Manager, you will own the end-to-end B2B campaign rhythm that drives commercial growth. You’ll manage the campaign calendar, audience segmentation, channel mix and paid activity, shaping strategy and executing with hands-on rigor. You’ll collaborate with sales to improve lead quality and nurture, briefing in content and creative as needed. This role sits at the crossroads of growth, performance, and cross-functional collaboration in a fast-moving SME setting.

Responsibilities

• Own the campaign calendar and rhythm for commercial opportunities
• Lead audience segmentation and channel mix planning
• Manage paid search and paid social within budget, run tests and optimise performance
• Brief in content, creative and digital needs for campaigns
• Monitor end-to-end campaign performance and decision-making on scale or stop
• Collaborate with sales on lead quality, nurture and SLAs
• Drive campaign learnings and continuous improvement across channels

Key requirements

• Strong B2B campaign experience with clear commercial impact
• Hands-on paid search and paid social capability
• Judgement on audience, offer, budget and optimisation
• Ability to both think strategically and execute tactically
• Positive, collaborative and decisive in a fast-moving SME environment

• collaborative
• decisive
• hands-on
• paid search
• paid social
• audience segmentation

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