Overview
In this role, you drive high-impact field marketing programs to grow pipeline, engage customers, and raise brand awareness within Private Equity and portfolio firms. You’ll partner with cross-functional teams to deliver memorable executive events and multi-channel campaigns at scale. The position sits in London with US East Coast hours, offering exposure to AI-driven initiatives and a chance to shape value-creation programs for PE clients. You’ll operate in a fast-paced, metrics-driven environment that rewards collaboration and outcomes.
Pay / Benefits
- Competitive compensation package
- Access to cutting-edge AI technology (Agentforce, Data Cloud, Sales Cloud)
- Collaborative, global team culture
- Professional development and career growth opportunities
- Access to exclusive industry events and networks
- Thought leadership platforms
Responsibilities
- Plan and execute global Private Equity engagements and annual events (Value Creation Days, portfolio dinners, World Tours, industry co-marketing, Dreamforce program)
- Manage end-to-end event lifecycle including strategy, budgeting, vendor management, logistics, attendee experience, and post-event follow-up with KPI tracking
- Coordinate with cross-functional teams to ensure seamless execution and alignment with stakeholders
- Drive registration, attendance, and engagement goals for each event
- Own and manage Private Equity website presence, content updates, webinars end-to-end, and social media activity
- Monitor digital performance and provide insights to optimize engagement and conversion
- Collaborate with demand generation and content teams to amplify campaigns across digital channels
- Identify portfolio companies for customer stories and secure speakers/brand consistency across touchpoints
- Track marketing-influenced pipeline, ACV, and ROI; manage budgets and forecasts
- Leverage internal data to identify target accounts and personas for events
Key requirements
- 5+ years of B2B field marketing experience across multiple countries
- Proven track record of executing high-touch executive campaigns and multi-channel field programs
- Strong project management skills with the ability to manage multiple events simultaneously
- Highly organized with attention to detail and ability to manage competing priorities
- Experience working with sales teams and understanding of sales processes and pipeline metrics
- Excellent stakeholder management and communication skills
- Data-driven mindset with ability to track, analyze, and report on marketing performance
- Budget and invoice management experience
- Willingness to work US East Coast hours for the majority of the week
- Willingness to travel 20–30% for event execution and team collaboration
- Experience evaluated based on alignment to core competencies (e.g., leadership roles, volunteer work)
- stakeholder management
- communication
- organization and attention to detail
- marketing automation platforms
- ABM (Account-Based Marketing)
- email marketing platforms
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