Director, Head of Product Marketing, EMEA & APAC

Overview

In this role you will lead the UK-based Product Marketing team across asset classes, shaping strategy and ensuring consistent, cross-functional collaboration. You will translate global priorities into regional programs, craft compelling product stories for clients, and oversee high-quality marketing materials aligned with the brand. You will partner with distribution and channel teams to optimise reach, while driving innovation with AI tools to sharpen the client experience. This is a growth-focused opportunity to influence how the firm presents investment solutions and supports a client-centric mission.

Pay / Benefits

• hybrid working
• generous holiday policies
• health and wellbeing benefits
• paid volunteer time
• professional development including tuition reimbursement
• parental/paternal leave

Responsibilities

• Lead and strategise UK product marketing across asset classes with cross-functional alignment
• Develop and execute regional product marketing plans aligned with global priorities and regional objectives
• Create compelling product stories with Client Portfolio Managers for assigned product sets
• Oversee production of marketing content and ensure brand-aligned materials
• Collaborate with channel marketing to shape distribution strategy for product content
• Train distribution teams on marketing collateral to ensure effective execution
• Research competitors and integrate best practices into strategy and materials
• Collaborate with web team to improve digital client experience and content strategy
• Drive innovation using LLM and AI tools to improve marketing efficiency

Key requirements

• Significant experience in financial services marketing, with institutional or intermediary exposure preferred
• Investment product knowledge and storytelling expertise
• Strong B2B marketing experience with direct sales force interaction
• Bachelor’s degree or equivalent
• Proven leadership to coach and develop product marketers while maintaining high-quality execution
• Ability to lead strategic projects end-to-end
• Excellent interpersonal and customer service skills across levels
• Solid understanding of intermediary/institutional sales processes and distribution channels
• Strong financial market and asset management domain knowledge
• Proficiency in PowerPoint, Word and Excel; comfortable with marketing platforms

• leadership
• cross-functional collaboration
• customer focus
• Microsoft PowerPoint
• Microsoft Word
• Microsoft Excel

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