Digital Marketing Manager

Overview

In this role you will design and run integrated digital marketing campaigns to drive lead generation and inbound interest for a B2B financial services provider. You will align campaigns with sales objectives and manage multi-channel activity across paid media, email, social, and content. The position supports ambitious growth targets for 2026 and 2027 and requires hands-on execution and optimization. You will collaborate with internal teams and agencies to maximize ROI and campaign effectiveness.

Pay / Benefits

• bonus
• benefits
• 3-days in the office
• salary 75-95k depending on experience

Responsibilities

• Design and execute end-to-end integrated campaigns for B2B and/or B2C audiences
• Shape and deliver the marketing campaign strategy
• Implement campaigns across digital channels including email, paid media, social and content
• Create clear, consistent messaging for internal and external audiences
• Collaborate with sales to align campaigns with commercial objectives
• Own end-to-end paid media planning
• Coordinate with agencies to implement campaigns
• Monitor ROI and review performance to optimise results
• Manage multiple campaigns with different audiences and objectives
• Leverage performance insights to improve marketing effectiveness

Key requirements

• Hands-on digital channel experience in B2B and/or B2C
• Financial services experience essential
• Understanding of ETFs beneficial
• Experience in asset or investment management preferred
• Campaign planning experience essential
• Ability to meet tight deadlines
• Experience with paid media, email, CRM, social, and content management across digital channels
• UK experience essential

• Deadline-driven
• Cross-functional collaboration
• Data-driven decision making
• Paid media
• Email marketing
• CRM

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