Product Manager – Business Processes

Overview

In this PLG-focused role, you will own and advance growth initiatives across the Cato platform, boosting adoption, activation, and expansion. You’ll design end-to-end PLG journeys from onboarding to paid plans, shaping SMB-focused packaging and entitlements. You’ll translate PLG strategy into concrete product requirements and drive execution with R&D and GTM teams. Collaborating with Marketing, Sales, and R&D, you’ll uncover opportunities in the networking and security space and guide cross-functional growth motions. This is a high-impact role at a fast-scaling cloud security company.

Responsibilities

• Lead and manage Product-Led Growth initiatives for the Cato platform
• Design and optimize onboarding, trials, freemium, and upgrade paths
• Define freemium/SMB-focused packaging and entitlements
• Translate PLG strategy into product requirements and drive cross-functional execution
• Collaborate with Marketing, Sales, and R&D to align self-serve and sales-assisted motions
• Conduct market and competitive research to identify PLG opportunities in networking and security

Key requirements

• 5+ years of Product Management experience in B2B SaaS
• Deep understanding of PLG, SaaS metrics, freemium and trial models, and PLG-driven journeys
• Experience delivering user-facing product experiences with UI/UX awareness
• Background or familiarity with networking and security technologies
• Understanding of SMB networking and security market and customer needs
• Strong leadership and communication skills to influence cross-functional teams

• leadership
• strong communication
• cross-functional collaboration
• Product-Led Growth
• SaaS metrics
• freemium and trial models

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