Agency Partnerships Manager – London

Overview

In this Agency Partnership role, you will drive long-term revenue growth by building and managing relationships with major media agencies across Europe. You’ll collaborate with global product, marketing, legal, and engineering teams to tailor TikTok advertising solutions that meet client objectives. You will respond to RFPs, craft custom ideas, and optimise campaigns to deliver measurable results. Your work will shape how agencies leverage TikTok’s high-impact ad products and will position TikTok as a trusted partner in their growth. This role offers the chance to influence strategic plans and work closely with C-suite stakeholders to scale partnerships.

Responsibilities

• Establish and manage relationships with big media agencies
• Develop and execute a customer-led growth strategy
• Respond to inbound RFPs and develop custom ideas; drive up-sell and always-on opportunities
• Bid optimisation, budget and pacing management; build revenue pipeline
• Retain and grow advertiser revenue; deliver high-level sales and customer service
• Collaborate with internal teams across product, marketing, legal and engineering
• Conduct health checks on campaigns to ensure best practices and targets
• Facilitate end-to-end campaign management and live platform demonstrations
• Plan and craft data-driven, tailored stories and presentations for clients
• Brainstorm and implement advertising solutions to deliver measurable client results
• Act as an external TikTok product consultant and analyse data to support client strategy
• Lead cross-functional collaboration with Client Solutions Managers, Product, Ad Ops, and Marketing

Key requirements

• Experience in digital media sales, ad tech, or programmatic advertising with managing holding company relationships (ideally WPP or GroupM)
• Proven track record influencing C-level executives (e.g., Heads of Digital, Agency CEOs)
• Experience managing multi-million dollar books of business and negotiating JBPs/trading agreements
• Subject matter expertise in the full digital funnel: auction/biddable media, performance metrics, social commerce (TikTok Shop)
• Ability to translate platform data and audience insights into business cases for strategic planners
• Proven ability to lead and collaborate with matrixed internal teams (CSMs, Product, Ad Ops, Marketing)

• Strong communication and presentation skills
• Strategic thinking and executive tone with data-driven storytelling
• Self-starter with fast learning and can-do attitude
• Auction/biddable media
• Performance marketing metrics
• Social commerce solutions

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