Overview
In this role you will shape the global Marketing Operations function for an AI-driven enterprise software company. You will own the systems, data, and processes powering marketing and the broader GTM engine, blending hands-on architecture with strategic leadership. You’ll lead a four-person team focused on marketing tech, AI enablement, data governance, and process automation, partnering with Sales, IT, and Marketing leadership. You’ll drive prioritization of operational initiatives and enable scalable, data-driven decision making across the function. This is a high-impact role with opportunities to define best practices and accelerate growth through integrated tech and automation.
Pay / Benefits
- flexible work location
- learning and growth opportunities
Responsibilities
- Own the MarTech stack end-to-end, including tool selection, implementation, and integrations (HubSpot, Salesforce, 6sense, n8n, Snowflake, Supermetrics, Asana)
- Steer AI roadmap and automation enablement for recurring workflows
- Align GTM by acting as an operations layer with Sales Ops, BDR, and Sales
- Manage data governance, privacy compliance, and data architecture improvements for engagement scoring and attribution
- Oversee lead lifecycle management from signals to MQL/SAL to pipeline handover in collaboration with Sales Operations
- Optimize campaign, email, and event operations in collaboration with stakeholders
- Lead, develop, and cultivate the Marketing Operations team to a high-performing, collaborative culture
Key requirements
- 5–8+ years in Marketing Operations, Revenue/GTM Operations, or related function in B2B SaaS or enterprise software
- Proven collaboration with Sales Operations, BDR, or Sales on lead handover, routing, scoring, GTM motions, and reporting
- Experience applying AI and automation in marketing/GTM contexts; familiarity with n8n or similar platforms is a plus
- Hands-on experience with HubSpot–Salesforce integration; strong data integration across the funnel; HubSpot super admin capability
- Demonstrated leadership of Operations teams and global marketing experience
- Strong data management, integrations, and marketing analytics skills
- Clear, pragmatic communicator capable of shaping priorities and influencing decisions across Marketing and stakeholders
- clear communication
- prioritisation and decision-making
- collaboration and cross-functional partnership
- HubSpot
- Salesforce
- n8n
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