Senior Brand Activation Manager

Overview

In this Brand Activation Manager role, you will lead omnichannel marketing for your assigned brand, shaping B2C and B2B activations to boost brand awareness, market share, and turnover. You will work within a 360º strategy to ensure actions align with brand identity, values, and commercial objectives. You’ll coordinate with media partners, sales, and cross-functional teams to deliver cohesive campaigns and optimize ROI. This position offers scope to influence brand perception and performance in the UK market.

Responsibilities

• Define local brand strategy and plan omnichannel activations across Off/Online channels
• Collaborate on monthly budget reporting and monitor sales, advertising spend, and market share targets
• Define B2C media strategy with the Media Specialist and manage implementation with agencies
• Develop offline B2C activation resources and tools within budget and regulatory constraints
• Deliver B2B activation master kit to sales and medical teams
• Collaborate with Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B
• Lead harmonized content development for 360º campaigns across online/offline channels
• Manage product positioning, costs, and promotional elements
• Forecast sales and promotions, coordinate with logistics to avoid stockouts and obsolescence
• Monitor media performance, brand sell-out, market share, ROI, and competitive insights
• Stay updated on market trends and competitor actions with the CM I team
• Maintain fluid internal communication and collaboration with stakeholders
• Support healthcare professional engagement and team activities

Key requirements

• 3+ years in brand management, trade marketing, or related roles in beauty/dermocosmetics
• University degree in Marketing, Business Administration, or related field
• Experience coordinating with media agencies and suppliers
• Budget management experience and ROI analysis
• Proficiency in market/competitive analysis tools; data-driven decision making
• Past experience with B2C media management is a plus
• English proficiency; French is an advantage
• Proficient with office tools and digital platforms (market analysis, social media management)

• collaborative mindset
• strong communication
• data-driven decision making
• market analysis tools
• ROI analysis
• B2C media management

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