Head of Brand (Relocation to Milan)

Overview

As Head of Brand you will own the end-to-end brand strategy, tying storytelling to measurable business impact. You’ll lead creative production, brand activation, and social presence to bring the mission to life across touchpoints. You will align brand work with acquisition and retention goals through data-informed decisions and KPIs. This role blends leadership, hands-on craft, and cross-functional collaboration to scale a beloved financial platform globally. Relocation to Milan is expected, with a focus on shaping brand identity at scale.

Pay / Benefits

• Health insurance for you and family
• Stock Option Plan
• Relocation support
• Professional development programs
• Unlimited PTO
• Hybrid working policy

Responsibilities

• Creative Production: manage high-quality, brand-consistent assets
• Brand Activation: lead ATL and BTL activations to energize the brand
• Social Media & Community: oversee channels and influencer strategy
• Brand Strategy & Insights: shape identity using customer research
• Leadership & Team Rituals: mentor teams, establish design reviews and sprints
• Cross-functional Collaboration: partner with Growth and Product for alignment
• Performance-Driven Branding: define and track brand KPIs and OKRs

Key requirements

• 10+ years of experience in brand management or creative direction
• Strong technical & visual culture with design systems and multi-channel campaigns
• Hands-on leader who engages in craft (layouts, scripts)
• Data-informed mindset translating concepts into business outcomes using KPIs/OKRs
• Exceptional communicator fluent in English

• leadership
• clear communication
• ownership & accountability
• design systems
• rebranding processes
• multi-channel campaign production (social, TV/OOH)

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