Digital Marketing Manager

Overview

In this role you will bridge brand strategy and digital execution, leading agency partnerships to drive efficient, on-time marketing programs. You will manage day-to-day digital operations, coordinate with cross-functional teams, and evaluate vendor ROI to guide investments. You help scale marketing efficiency by aligning external partners with brand goals and campaign priorities. This is a hands-on, cross-functional role at a global software leader with a strong emphasis on impact and collaboration.

Pay / Benefits

• salary range: $100,000-$110,000
• incentive compensation eligibility
• health and wellness benefits
• hybrid by default
• global mobility/work across regions
• collaborative, merit-based culture

Responsibilities

• Act as the primary contact for digital agencies and external partners; manage scope, deliverables, budgets, timelines, and performance expectations
• Lead planning sessions, status meetings, and business reviews with agency partners; optimize for efficiency
• Research, evaluate, and select third-party vendors; define scopes of work and success criteria
• Oversee RFPs, onboarding, and contract support; collaborate with procurement, finance, and legal
• Support brand and campaign strategy; ensure alignment with brand guidelines and objectives
• Manage day-to-day digital marketing workflows, calendars, and asset deliveries; ensure on-time, on-budget execution
• Develop performance metrics, analyze results with internal stakeholders, and drive optimization and ROI
• Maintain documentation for vendors, agencies, and campaign activities

Key requirements

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or related field
• Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing
• Experience working with marketing agencies, consultants, and third-party vendors
• Strong understanding of digital channels including paid media, social, email, web, and content marketing

• Cross-functional collaboration
• Strategic thinking
• Project management
• Effective communication
• Marketing automation, CRM platforms, analytics, and reporting tools
• Experience with paid media, social media, email, web, and content marketing

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