Overview
In this role, you will design and drive data-driven customer lifecycle campaigns for our self-serve base, boosting activation, retention and expansion. You’ll work within the Digital Customer Engagement team to plan strategic campaigns that align with cross-functional goals across Marketing, Product, Sales, Support and Financial Services. You’ll turn performance insights into improvements that deliver measurable impact. This is an opportunity to shape how customers succeed with a fast-growing fintech platform.
Pay / Benefits
- Competitive salary
- Private healthcare for you and your family
- Pension scheme
- Flexible working options including working from home or Marylebone office
- 60 days’ work anywhere
- 25 days off + holidays + extra days off on special occasions (birthday, Christmas Eve, New Year’s Eve)
Responsibilities
- Strategic Campaign Management
- Segmentation & Personalisation
- Cross-Functional Collaboration with Marketing, Product, Sales, Support & Financial Services
Key requirements
- Proactive, hands-on mindset with focus on strategic value creation and continuous improvement
- Passion to deliver best-in-class customer engagement
- Hands-on experience with customer success platforms (e.g. Planhat or similar)
- Hands-on experience with marketing automation/engagement platforms (e.g. Salesforce, Intercom, Zendesk or similar)
- Experience defining customer lifecycle campaigns and programmes in SaaS or digital environments
- Strong understanding of customer segmentation, targeting and personalisation
- Ability to manage multiple campaigns cross-functionally across Marketing, Product, Data and Customer teams
- Ability to analyse campaign performance data and translate insights into improvements
- Experience delivering measurable impact across activation, retention and expansion
- Passion to deliver best-in-class customer experience and engagement
- Proactivity
- Ownership
- Collaboration
- Planhat or similar
- Salesforce
- Intercom
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