Senior Associate, Product Marketing

Overview

In this role you will lead the development of marketing content and messaging for new product launches in the infrastructure and real assets space. You will work within the Institutional Product Marketing team to connect investor needs with market trends and business goals, shaping material used in launches and fundraising. You will collaborate across functions to ensure consistent brand and compelling communications. This is an opportunity to influence product strategy, messaging, and go-to-market initiatives within a growth-oriented firm.

Responsibilities

• Create and implement marketing content for new product launches, including planning discussions and production of materials
• Lead end-to-end launch workflows and deliver core items (presentation, factsheet, DDQ, PPM content)
• Define product messaging with partners across marketing collateral
• Conduct competitor and market research to inform positioning
• Collaborate with product specialists, investment, operations, IR, compliance, data, and legal teams
• Develop content for webcasts, events, product insights, and sales emails to support launches and fundraising
• Own targeted GTM initiatives aligned to firm priorities
• Create messaging frameworks and archetype narratives
• Coordinate with external legal counsel on launch materials including PPM supplements
• Ensure consistent tone and brand across materials

Key requirements

• Experience developing marketing materials and content for institutional asset management
• Strong understanding of marketing communications and stakeholder management
• Ability to provide guidance to senior partners and investment professionals
• Knowledge of financial markets; infrastructure and real assets experience a plus
• Familiarity with investment concepts and comfort with numbers and analysis
• Understanding of private markets clients
• Proven business writing with strong grammar and proofreading; high attention to detail
• Ability to analyze information independently and solve problems
• 5-8 years experience

• collaboration
• initiative
• detail orientation
• marketing materials development
• content development
• project management

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