Business Unit Director Labeling and Coding

Overview

As Business Unit Director, you drive the strategy, growth and profitability of the LCM/LPA/TTO/TIJ product lines within a matrix organization. You will align Sales, Marketing, Product Planning, Service, Operations, Procurement, Engineering and R&D to deliver global impact. You address market dynamics, bugs and enhancements while enabling cross-functional success. This role offers leadership across product planning, go-to-market, and P&L with meaningful opportunities to shape Videojet’s product portfolio and performance.

Pay / Benefits

• Paid holidays and permissive paid time off
• dedicated training, on-the-job development, and coaching
• comprehensive health benefits
• retirement plan with employer match
• associate wellbeing programming with rewards
• bonus pay eligibility

Responsibilities

• Develop 1- and 3-year product line strategy, including revenue expectations and high-level requirements
• Own sales growth and P&L for assigned products in collaboration with regional leaders
• Create enablement materials for sales (ROI/TCO tools, value documents, guides)
• Plan global product launches and internal support materials
• Collaborate with Marketing to define target segments and demand generation campaigns
• Engage with field to understand customer, competitor, and market dynamics (Gemba)
• Lead bug fixes, upgrades, and enhancements and drive items to completion
• Coordinate with engineering, production, marketing and sales for product development, QA and successful releases

Key requirements

• Bachelor’s degree in a relevant field
• 5-7 years in product management or related role with track record of successful new product launches
• Experience in a senior product role at director level with a technical product preferred
• Strong understanding of the marking and coding market and industry trends
• Strong expertise in market research tools and techniques
• Proficiency in creating product vision and leading cross-team collaboration across engineering and commercial organizations

• cross-functional collaboration
• market insight and strategic thinking
• customer and competitor empathy
• market research tools and techniques
• ROI/TCO analysis
• value selling documentation

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