Overview
Informa Festivals seeks a Sales Manager to drive exhibition, sponsorship, and integrated marketing sales across international markets. You will balance new logo acquisition with renewals, building a robust pipeline and strategic account plans. The role focuses on high-value cybersecurity events and cross-border collaboration with cross-functional teams to deliver measurable ROI for clients. You’ll work closely with global stakeholders to shape event solutions that align with customer goals and drive sustainable revenue growth.
Pay / Benefits
- In-office three days a week or more
- Remote work flexibility
- Private medical cover
- Volunteer days and charity matching
- LinkedIn Learning training and mentoring platforms
- Up to 27 days annual leave plus birthday leave and
Responsibilities
- Prospect and close new business while managing renewals and expansions across assigned territory
- Sell exhibition space, sponsorship packages, and integrated marketing solutions for Black Hat Europe, Black Hat Asia, and regional events
- Drive high customer retention rates by proactive relationship management and churn minimization
- Develop territory plans balancing new logo acquisition with account growth and retention
- Build robust pipeline through systematic prospecting, networking, and strategic account planning
- Utilize Salesforce.com for pipeline management, tracking, and forecasting
- Conduct strategic business reviews with key customers to identify growth opportunities
- Post-event debriefs to gather feedback, demonstrate value, and secure renewals
- Address customer concerns quickly and coordinate internal resources to resolve issues
- Build relationships with C-level executives and key decision-makers, aligning event solutions with business objectives
Key requirements
- 4-6 years of B2B sales with a track record in new business development and account management
- Experience selling large events, trade shows, exhibitions, or conferences
- Proven ability to manage international territories across geographic regions
- History of exceeding sales quotas and maintaining high retention rates
- Experience with consultative, solution-based selling and multi-stakeholder relationships
- Proficiency in Salesforce.com and CRM best practices
- Hunter mentality with persistence and drive
- Consultative selling and needs assessment
- Strong negotiation and relationship-building across cultures
- Professional communication with executive presence
- Salesforce.com
- CRM best practices
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