Account Based Marketing Manager, UKI Field Marketing

Overview

In this role you will design and execute data-driven ABM programs for UKI enterprise customers, aligning with global frameworks. You work across sales and marketing to create multi-channel campaigns, events, and executive engagements that accelerate pipeline and revenue. You’ll partner with global teams to complement scale marketing and drive measurable impact, while maintaining operational excellence and budget discipline. This is a hands-on, collaborative role with a measurable business outcome focus in a cloud and AI leadership context.

Responsibilities

• Design and run territory-specific ABM campaigns (1:1, 1:few) aligned with global frameworks and measurable impact
• Build strong relationships with sales to translate account priorities into marketing programs
• Analyze customer data, signals, and market trends to steer strategy and optimization
• Create multi-channel programs (events, digital, direct) delivering personalized experiences
• Expand executive engagement and developer enablement within UKI strategic accounts
• Collaborate with Global marketing to ensure ABM supports broader scale efforts
• Drive operational excellence with standardized processes and documentation
• Track, report, and optimize program performance using data
• Manage budgets frugally while maximizing impact
• Share learnings with the global ABM community and align with partner marketing

Key requirements

• Experience developing and managing acquisition or channel marketing programs
• Proficiency with Excel or Tableau for data manipulation and visualization
• Experience building, executing, and scaling cross-functional marketing programs
• Experience delivering campaigns across multiple timezones and languages
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and drive improvements
• Experience presenting metrics to senior leadership

• cross-functional collaboration
• analytical thinking
• strategic communication
• project management
• Excel
• Tableau

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