Sr Growth Marketing Manager

Overview

In this role you will own the end-to-end growth engine for Entrust, shaping audience-first campaigns that drive new logos and scalable pipeline. You’ll lead multi-channel strategies, personas, and content frameworks, aligning with GTM and sales to deliver measurable revenue impact. The position blends strategic planning with hands-on execution across paid media, demand generation, and lifecycle marketing. You will collaborate with cross-functional teams to scale winning growth programs and advance Entrust’s identity-centric security mission.

Pay / Benefits

• Career growth
• Flexibility (remote/hybrid/on-site)
• Collaboration culture
• Diversity, inclusion, and respect

Responsibilities

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing
• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization
• Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels
• Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets
• Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions
• Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys
• Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases
• Partner with Product Marketing and Content teams to ensure message consistency, differentiation, and relevance across all campaign touchpoints
• Continuously refine personas and activation strategy using campaign insights, intent data, and market feedback
• Lead execution of high-impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity
• Guide the use of paid media as part of the broader demand generation mix
• Design and optimize multi-touch nurture strategies, digital activations, and targeted ABM initiatives
• Partner with Sales leadership to ensure alignment on pipeline goals, lead definitions, and conversion expectations
• Champion a test-and-learn culture to continuously improve performance and scale winning strategies
• Lead and mentor a team of managers and/or specialists, providing clear direction, coaching, and performance management
• Manage internal stakeholders to ensure paid media programs are strategically aligned, well-briefed, measured effectively, and optimized against business outcomes
• Establish best practices, workflows, and operating rhythms to drive execution excellence and accountability
• Influence stakeholders at all levels to align on priorities, messaging, and go-to-market strategy
• Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact
• Own campaign reporting and executive-level insights, translating performance into strategic recommendations and actions
• Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation
• Drive continuous improvement through data-driven decision-making and experimentation
• Own campaign budget strategy, ensuring efficient allocation and ROI optimization across channels and programs
• Partner with Finance and RevOps on pipeline forecasting and performance tracking
• Balance investment across short-term pipeline generation and long-term growth initiatives

Key requirements

• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments
• Proven expertise in campaign strategy and multi-channel execution with demonstrated pipeline and revenue impact
• Deep experience in persona development, segmentation, and content mapping across the buyer journey
• Strong understanding of paid media channels in B2B tech or cybersecurity (Google Search, LinkedIn, TechTarget, content syndication, intent-based media, programmatic)
• Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution
• Advanced understanding of full-funnel demand generation, including lead lifecycle management and conversion optimization
• Data-driven mindset with analytics, reporting, and campaign optimization
• Excellent cross-functional collaboration and stakeholder management, with strong communication and presentation skills
• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot), intent data tools (Tech Target Portal, 6Sense), analytics tools, and project management tools (Asana, Workfront)

• cross-functional collaboration
• stakeholder management
• strong communication
• marketing automation (Marketo, Pardot)
• CRM (Salesforce)
• intent data tools (TechTarget Portal, 6Sense)

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