SVP, Head of Marketing Performance

Overview

As SVP, Product for Marketing Performance within WPP Open, you will define and drive the platform’s vision, strategy, and roadmap for measurement, attribution, and analytics. You’ll lead cross-functional teams to deliver AI-enabled, unified performance experiences across Paid, Earned, Shared, and Owned media. You’ll translate complex client needs into differentiating product capabilities and oversee end-to-end delivery and commercial accountability. This role shapes how WPP measures marketing impact at scale and across a global client ecosystem. Join a culture that values creativity, collaboration, and rapid iteration to stay at the forefront of marketing performance innovation.

Pay / Benefits

• hybrid work model
• scale and opportunity
• challenging and stimulating work

Responsibilities

• Define and champion the end-to-end product vision, strategy, and roadmap for Marketing Performance within WPP Open.
• Conduct market and client research to identify differentiating product opportunities and competitive advantage.
• Translate complex business problems into actionable product requirements with a focus on holistic performance measurement.
• Integrate and evolve existing performance measurement offerings into a unified AI-enabled WPP Open solution.
• Lead multi-disciplinary teams, set OKRs, and drive adoption and impact metrics.
• Own budgeting, commercial models, pricing strategy, and profitability analysis for the portfolio.
• Collaborate with cross-functional teams and external partners to ensure product-market fit and adoption.
• Oversee the full product lifecycle with agile delivery and continuous iteration.
• Define and monitor KPIs, optimize based on data and user feedback, and foster a culture of rapid learning.

Key requirements

• 15+ years in Product Management with 8+ years in senior leadership.
• Experience leading strategy and execution for large-scale marketing performance analytics platforms in AdTech/MarTech/Agency.
• Proven track record of launching data-driven, AI-enabled products and achieving growth.
• Experience guiding product teams through organizational change or integration efforts.
• Strong grasp of agile product development and managing large budgets.
• Experience with global rollouts and diverse client bases.

• leadership and people development
• strategic thinking
• excellent communication and influencing abilities
• Marketing Mix Modeling (MMM)
• Multi-Touch Attribution (MTA)
• incrementality testing

…