EMEA Marketing Measurement Lead

Overview

As EMEA Marketing Measurement Lead, you will drive the measurement roadmap and regional strategy to scale media measurement across Europe, the Middle East, and Africa. You’ll lead advanced measurement programs, models, and frameworks that tie marketing investments to business impact, partnering with Finance and Product areas. You’ll oversee analysis of high‑dimensional data, guide decision‑making, and mentor a data science team. This role blends technical rigor with cross‑functional leadership to advance Google’s marketing measurement capabilities and AI-driven productivity.

Responsibilities

• Define and drive the regional measurement roadmap and data requirements
• Lead development of statistical models and frameworks to measure incrementality and media effectiveness
• Guide marketing budget allocation in coordination with Finance and Product teams
• Oversee analysis of high-dimensional datasets and review statistical methodologies
• Lead, coach, and develop a team of Business Data Scientists and Analysts
• Promote knowledge sharing, collaboration, and solution reuse across marketing analytics
• Partner with cross-functional leadership (Media CoE, Finance, Product Areas) to align measurement with business objectives
• Deliver advanced measurement and AI-enabled productivity improvements
• Communicate insights to executive stakeholders and influence decision-making across regions

Key requirements

• Master’s degree in a quantitative discipline
• 9 years of analytics experience solving product or business problems
• 3 years of people management experience
• Experience writing, reviewing, and maintaining code for data manipulation and analysis (Python, R, SQL)
• Experience presenting to non‑technical audiences

• Executive communication
• Cross-functional collaboration
• Mentoring and team leadership
• Python
• R
• SQL

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