Category Manager – CLIF Europe

Overview

In this role you drive CLIF’s category strategy across the MEU region, shaping growth through category analytics, range optimization, and robust governance. You will own key processes like SMAP and IBP, collaborate across markets and functions, and translate insights into action that expands market share. You’ll work closely with cross-functional teams to ensure strategic coherence and effective execution. This is an impactful role for someone who thrives on analytical leadership and shaping the future of CLIF in Europe.

Responsibilities

• Develop and implement category growth models to inform strategy and expand market share
• Deploy CLIF regional sales strategy across MEU with strong governance
• Own the SMAP process for CLIF ensuring accuracy and cross-functional alignment
• Lead range reviews using consumer/market insights to optimize assortment
• Ensure a 6–18 month commercial horizon for CLIF in MEU
• Lead Commercial Governance and IBP processes for CLIF across MEU
• Collaborate with sales revenue planning, category development, and corporate accounts to hit business objectives

Key requirements

• 5+ years in commercial planning, governance, and/or category management
• Experience in deploying and governing sales strategies across multiple channels/markets
• Strong strategic communication across remote teams (e.g., UK, Germany)
• Proven ownership and leadership in commercial processes like IBP and SMAP
• Cross-functional experience in sales revenue planning and category development (preferred)

• strong ownership of actions and outcomes
• collaborative and transparent communication
• ability to navigate ambiguity
• category growth modeling
• IBP (Integrated Business Planning)
• SMAP (Sales & Marketing Activity Plan)

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