Digital Channels Manager

Overview

In this role you will lead Wellcome’s digital channels and content strategy to engage global audiences and support strategic priorities. You will shape social media approaches, oversee external digital presence, and collaborate across Communications, Policy, Partnerships, Product and Digital Marketing. Your work will drive accessible, data-informed content across website and social platforms, strengthening Wellcome’s reputation and mission. This is a high-impact, cross-functional role at the core of our digital storytelling.

Pay / Benefits

• hybrid working (3 days in the office, 2 remote)
• flexible working options

Responsibilities

• Lead the development and delivery of Wellcome’s social media channel strategies with clear audiences and content approaches
• Oversee external digital channels ensuring content is timely, accurate and aligned with priorities
• Plan, create, commission and edit digital content across website and social platforms
• Collaborate with Digital Marketing Manager to execute paid digital content and campaigns
• Use analytics, social listening and audience insights to optimise performance and identify growth opportunities
• Lead website content planning and governance with internal teams and external partners to deliver improvements
• Foster a diverse and inclusive culture, collaborating across departments

Key requirements

• Experience managing digital channels for a large, complex organisation
• Proven track record developing and delivering social media strategies across multiple platforms
• Experience leading website content projects including content audits and working with product/development teams
• Experience using analytics and audience insights to measure performance and inform content strategy
• Experience managing agencies, freelancers or external partners

• Stakeholder management
• Strong written and verbal communication
• Collaborative cross-functional teamwork
• Social media strategy and channel management
• Content planning and governance for websites and social platforms
• Analytics and audience insights usage to inform strategy

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