Senior Product Manager – Consumer Lifecycle

Overview

In this role you own the consumer onboarding funnel end-to-end, guiding users from signup to first transaction and ongoing engagement. You will drive activation improvements, balance fraud controls with a smooth UX, and run discovery and experimentation with clear progress to leadership. You’ll collaborate across engineering, design, data and marketing to improve conversion and retention. This is a high-impact, office-first role in London that helps SumUp turn signups into active customers and growth across the consumer lifecycle.

Pay / Benefits

• private health insurance (optical and dental)
• retirement scheme with company match
• 28 days paid leave plus bank holidays
• annual learning budget
• stock option programme
• commuter benefits

Responsibilities

• Own the consumer onboarding funnel end to end (signup, KYC, first funding, first transaction, habitual use)
• Identify and ship improvements at major drop-off points, starting with the KYC-to-first-transaction gap
• Balance fraud/verification controls with a smooth user experience
• Lead discovery, experiments and iterations to hit activation targets
• Report progress and insights to consumer leadership

Key requirements

• Experience leading a consumer product area with clear KPI accountability
• Strong prioritisation across competing demands from multiple teams
• Experience driving engagement or retention in a consumer-facing mobile app at scale
• Ability to balance risk/compliance with a user-friendly product experience
• Excellent cross-functional relationship skills across engineering, design, data and marketing; clear communication to leadership

• stakeholder management
• cross-functional collaboration
• clear communication
• activation and engagement optimization
• A/B testing and experiments
• data-driven decision making

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