Global CRM – Functional Lead/Product Owner : Microsoft Dynamics

Overview

As the CRM Functional Lead / Product Owner, you drive the global CRM programme within a multi‑agency environment. You shape the functional vision, translate strategy into a prioritised product roadmap, and govern standardised practices while allowing controlled local flexibility. You collaborate with tech delivery teams to ensure feasible, high‑quality CRM capabilities on a Microsoft Dynamics platform. Your work enables better client visibility, data quality, and AI‑driven workflows at scale.

Pay / Benefits

• hybrid work model (4 days in office)
• scale and opportunity to influence projects
• challenging and stimulating work environment

Responsibilities

• Own the functional vision and roadmap for the Global CRM platform aligned to programme objectives
• Act as Product Owner for Microsoft Dynamics CRM and manage the global backlog across markets, agencies, and release phases
• Define global CRM processes, user journeys, roles, and functional standards with business stakeholders
• Evaluate market, agency, or client variations to ensure alignment with guardrails and enterprise standards
• Collaborate with delivery teams and system integrators to design and deliver high‑quality functional requirements
• Contribute to release planning, prioritisation, and trade‑off decisions
• Support change, training, and adoption with clear, consistent functional designs
• Serve as a senior escalation point for functional scope and design decisions

Key requirements

• Experience as a Product Owner or Functional Lead on large‑scale global CRM or enterprise SaaS implementations
• Strong knowledge of Microsoft Dynamics CRM and configuration‑led delivery
• Experience in complex, decentralised organisations balancing global standards with local needs
• Ability to translate business strategy into prioritised functional backlogs
• Strong stakeholder management and ability to influence senior leaders
• Ability to work in ambiguity with competing priorities and make pragmatic trade‑offs
• Delivery‑oriented mindset with attention to detail and outcomes
• Experience working with systems integrators and external delivery partners

• Stakeholder management
• Ability to influence senior leaders
• Ambiguity tolerance
• Microsoft Dynamics CRM
• Enterprise SaaS implementations
• Backlog management and prioritisation

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