Field Sales Manager, Greater London

Overview

In this role you will lead a regional field sales team to deliver profitable commercial contracts, drive premium brand distribution, and execute activations that strengthen our market position. You will coach and develop direct reports, shaping a high-performance culture focused on outcomes and Belonging. The role centers on growing independent on-trade share, aligning cross-functional activities, and delivering strategic plans with customers to become the go-to spirit supplier. You will operate in a fast-paced environment, turning market insights into impact.

Pay / Benefits

• Competitive pay package
• Competitive holiday/Paid Time Off
• Retirement/Pension Plan
• Health & wellbeing benefits
• Employee Assistance Programs
• Inclusive leave policies

Responsibilities

• Lead regional sales team with multiple direct reports; coach and develop talent
• Achieve budgeted gross profit targets for the region
• Drive brand distribution, menu feature objectives and outlet execution (Picture of Success)
• Grow premium spirits brands across regions and measure via CGA data in Independent Free Trade
• Coordinate marketing activities with teams and customers to ensure activation
• Execute Bacardi Sales Way targets (distribution, visibility) with customers and KPIs
• Create and maintain Joint Business Plans with key customers and deliver volume/value targets
• Ensure timely NPD targets and quality execution
• Share best practices across channels and customers
• Lead team meetings and manage live people plan including talent management and succession planning
• Recruit diverse workforce and embed Belongings in all activities

Key requirements

• Proven experience in sales team leadership, national account management and/or marketing in a commercial environment
• Track record of customer development and cross-functional collaboration
• Key account management experience as a minimum
• Customer focus and drive for results
• Timely decision-making and problem solving
• Conflict management and interpersonal savvy
• Strategic thinker with planning and negotiating abilities
• Strong communications and commercial acumen
• Ability to work autonomously and deliver change with resilience and creativity
• Desire to foster belonging and inclusive culture

• Customer focus
• Drive for results
• Timely decision making
• Strategic thinking
• Planning and organising
• Negotiation

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