Boutique Director

Overview

Boutique Director leads a high-end store, shaping commercial performance, client experience, and team excellence within a luxury Maison. You translate strategy into boutique reality by aligning people, priorities, and standards with ambitious goals, while safeguarding the brand and reputation through disciplined execution. You inspire and develop a high-performing team and act as the visible, trusted ambassador of the Maison. This role combines strategic oversight with hands-on leadership in a premium, client-centric environment.

Responsibilities

• Oversee boutique sales, profitability, budget discipline, and commercial planning to meet targets
• Lead, recruit, and develop the boutique team with clear expectations and standards
• Drive operational excellence across store presentation, stock control, compliance, financial processes, and reporting
• Build lasting client relationships through clienteling, event strategy, CRM follow-up, and personalized service
• Represent the Maison inside and outside the boutique, strengthening brand awareness and local partnerships
• Foster a culture of accountability, inclusion, coaching, and continuous improvement

Key requirements

• Minimum 5 years of management experience in a luxury environment
• Result- and action-oriented with an entrepreneurial mindset
• Natural leader with strong interpersonal skills and empathy
• Impeccable personal presentation and high integrity
• Strong clienteling expertise and understanding of HNW client expectations
• Excellent communication, interpersonal, and negotiation skills; English proficiency; other languages a plus
• Passion for luxury, craftsmanship, and client service
• Experience with Mayfair environment and local luxury client communities

• leadership
• empathy
• communication
• clienteling
• CRM follow-up
• stock control

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