Senior Trade Marketing Manager

Overview

In this role you will lead the Pureplay retail marketing for SharkNinja in the UK&I, shaping Retail Media and Trade Marketing strategy across five channels and 39 product categories. You’ll partner with Sales, Brand Marketing, and retailers to drive growth through data-driven plans and a social-first activation approach. You’ll manage a multi-channel budget and mentor a small team, delivering joined-up plans aligned with global objectives. This is a high-impact position at a fast-paced, AI-driven company.

Pay / Benefits

• health insurance
• retirement plans
• paid time off
• employee stock purchase options
• wellness programs
• product discounts on SharkNinja products

Responsibilities

• Lead the Pureplay vertical growth strategy and advise on how to unlock growth via retail media and trade marketing
• Own Retail Media and Trade Marketing planning across the full marketing funnel, aligning with global objectives and optimizing investment for ROI
• Serve as senior retailer-facing marketing lead, deepening relationships with key retailers to shape joint plans
• Validate cross-team proposals to ensure cohesive, full-funnel plans and launch events
• Develop and own digital-channel Joint Business Plans with Sales
• Coordinate with Brand Media and IMC to maximize total marketing impact and adjust plans as needed
• Champion data- and AI-driven planning to improve investment decisions, forecasting and prioritisation
• Drive retailer campaigns and propositions to convert marketing budgets into orders with Sales and retailers
• Oversee digital shelf and content excellence (PDPs, brand stores, search) and ensure GTM/NPD readiness
• Lead presence at physical retailer events with Retail Excellence to deliver brand experiences
• Manage multi-million-pound budgets and ensure effective deployment and timely reporting
• Lead, develop and empower a team of Trade Marketing Managers and Retail Marketing Executives
• Collaborate with cross-functional teams to deliver integrated, best-in-class activation
• Bridge between local execution and global strategy, representing UKI in cross-market forums
• Uphold SharkNinja values and leadership principles in a fast-changing environment

Key requirements

• Strong commercial acumen and ability to influence with retailers and Sales
• Experience in retail, trade or channel marketing, preferably in pureplay/e-commerce
• Brand-side, in-house experience highly valued; retailer/agency background also acceptable
• Deep understanding of full-funnel retail media planning and digital shelf management
• Proven people leadership and development capabilities
• Experience managing multi-million-pound marketing budgets
• Excellent stakeholder management across local, regional, and global levels
• Comfort with fast-paced, test-and-learn environments and data-driven pivots
• Strong analytical, presentation and communication skills at leadership level

• Stakeholder management
• Strategic thinking
• People leadership and empathy
• Retail media planning
• Full-funnel marketing strategy
• Digital shelf management (PDPs, brand stores, search)

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