Product Marketing Manager

Overview

In this role you drive Navan’s product storytelling and market success, shaping messaging and GTM for travel-focused capabilities. You bridge product, sales, and marketing to ensure clear value propositions and differentiated positioning. You’ll lead market insights, create compelling content, and coordinate cross-functional efforts to fuel adoption, engagement, and growth. This position offers a chance to influence product strategy and marketing at scale in the travel and AI space.

Responsibilities

• Define target audiences and craft messaging that differentiates Navan’s capabilities
• Develop and execute go-to-market plans for new and existing products to drive adoption
• Conduct market research on customer needs, competitors, and trends to inform strategy
• Collaborate with Enablement and Field teams to build sales tools and resources
• Create marketing materials (collateral, case studies, white papers, blogs) and ensure consistency
• Design and execute campaigns with the broader marketing team to boost awareness, leads, and retention
• Monitor, analyze, and optimize product marketing initiatives with data-driven insights
• Coordinate with product management, sales, and customer success to align on strategy and execution

Key requirements

• 6+ years of product marketing experience in AI, travel, SaaS, or tech, with B2B product launches and growth
• Proven ability to apply AI to marketing workflows (research, messaging, content, launch, optimization)
• Strong cross-functional collaboration and stakeholder management across time zones
• Strategic and analytical with ability to translate complex features into benefits and messaging
• Excellent verbal and written communication with storytelling and strong writing skills
• Strong project management skills to handle multiple initiatives in a fast-paced environment
• Experience with market research and competitive analysis to inform planning

• cross-functional collaboration
• storytelling
• clear and persuasive communication
• AI-enhanced marketing workflows
• go-to-market planning
• market research and competitive analysis

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